Oct 7, 2013
Interview date: 27. September 2013
Paul Dunay loves marketing and has his own unique approach to it.
He also has a nose for data and has been looking closely into how
data and the customer experience play a role together. This is why
he made an ideal interview partner on this CX404 show. Paul is a
well known and recognised B2B marketer and is Global VP for
Marketing at Maxymiser who specialises in web optimisation and
Here some of the points covered in the interview:
- Having worked across a broad section
of companies from startups to large corporations. What have you
learned from those large or small in their challenges when
approaching the online client/customer?
- You recently blogged about 6 Tips
for Turning Big Data into Great CX. LINK But data and the
subject of Big Data is everywhere today like Social Media was
being hyped 4 to 5
years ago. What role might all this data play in improving the
- Check out this study just done this
year and some of the interesting findings.
- Many companies are creating Voice of
the Customer VOC roles in their businesses to address the need of
today's customer. What data would be important for these roles and
where might it come from?
- What one suggestion would you give
to a brand, business owner, digital media team, customer experience
manager, who might be listening to this now on how they might
improve the digital customer experience?